My client was aiming to target the national olive oil market with an organic and high quality product. I was consulted to find a name, create a brand and some visual content that could enable storytelling. The concept ended up focusing on the people who pick the olives, the Jbala People, and especially the women and their traditional white and red handmade towels wore around their waists or heads. The Jbala People live in northern Morocco, a region once called Mauretania Tingitana.
