I grew up in Tangier, Morocco, a multicultural city strongly influenced by the french and the spanish lifestyles, languages and architectures. This rich environment shaped my curiosity and helped me grow an appreciation for diversity.
With a Master's Degree in Computer Science and Communications earned at University Lumière Lyon 2, France, I held different positions in the digital industry and developed a practical knowledge in programming, graphic and web design, interactive experiences, seo, social media, online marketing and agile project management. I set out to Australia in 2013 and started my path to entrepreneurship, freelancing on photo and video projects for budding brands and artists. I moved back to Morocco a year later, started my first company and kept perfecting my craft with a particular interest and understanding of the adjacent fields : lighting, animation, 3D, special effects, compositing, sound design and mixing, ...
Today, with a wide skillset and a breadth of experience on diverse projects for small businesses and corporate clients, I help brands create meaningful content for their online and offline presence.
Whether clients need a complete strategy to boost their audience or specific content to promote their activity, I work in close collaboration with them to analyse, research and determine the most effective concept for a compelling product. Alone or with an assembled team of professionals, I lead the production to a satisfying result.
Different projects call for different photographic approaches. I tackle Corporate Photography, Industrial Photography and Architectural Photography projects with my own personal vision, putting forward People, their activities and their surroundings. I am also equipped for Studio Photography, able to offer Creative Photoshoot services as well as Headshots and Product Photography.
Video is one of the most effective mediums in today's digital era. It can request large teams of creative professionals working together to produce a unique product. From storyboard to finished video, I can direct all stages of production. I have gained hands-on experience on multiple projects filming with various cameras, piloting drones, editing, doing post-production and sound mixing.
Youtube, Vimeo, Instagram Stories, IGTV, Facebook,... These platforms have different requirements for video compression, dimensions, file sizes, ... Images also do need to be exported with specific settings for optimal quality and loading times. I stay up to date with those requirements and provide files that are adapted to your social media strategy.
Along with online presence, clients often need to promote their activities offline at public events, exhibitions, fairs, in their offices,... I take on and manage the creation of prints, brochures, displays, exhibition booths, frames, etc., while always aiming for higher quality outputs.
Currently based in Tangier, Morocco.
I am available to work on projects worldwide.